The Foundation considers reconciliation as a general principle for human development towards peace in all areas of a society such as health, environment, social activities and education, economy, religion, culture, science, and politics. Reconciliation starts with us and spreads out to our families, friends and neighbours, includes our work, as well as the relationships between organizations and companies at a national and international level.

Between 2005-2008 the S.E.R. Foundations organized an annual worldwide reconciliation week, taking place every year.
Since 2009, the year that the UN proclaimed the “International Year of Reconciliation”, it has organized a network for reconciliation with an invitation to continue with the Reconciliation Year. The S.E.R. Foundations presented the projects to officials of the UN on various occasions. From 2010 onward, the S.E.R. Foundations awarded outstanding reconciliation projects that implement the Millennium Development Goals (MDGs) from different perspectives, in a solemn, award giving ceremony in the presence of a special guest of honour